Get ready to slay the email game and turn it into your ultimate sales sidekick!
From nailing a killer email strategy to growing your list like a badass, raking in cash effortlessly with automations, and always having the juiciest content for your subscribers – this ain't your average email course.
It's time to spice up your sales game and crown email as your ultimate #1 sales dominator! Let's turn those clicks into cha-chings! 💥
Alright, buckle up because I'm about to drop some truth bombs! 💣
Listen up, superstar! If you think Instagram or TikTok shutting your account down won't ruffle your business feathers, you might wanna think again. Imagine those platforms ghosting you – how would you keep those sales rolling in?
Don't play Russian roulette with your business!
It's time to step into the boss zone and set yourself up for success by tapping into a game-changing marketing and sales powerhouse that's firmly in your grip – enter the almighty email marketing. Take control, make those sales skyrocket, and let's show the world your business is unstoppable! 🚀💰
Ecommerce Email Mastery
A step-by-step system for e-commerce businesses so you can finally MASTER EMAIL MARKETING and turn email into your #1 revenue driver
This Course is Everything You Need To:
- Expand Your Email List Dynamically:Uncover strategies to rapidly grow and nurture your email audience.
- Craft a Killer Email Strategy:Develop a robust plan for impactful promotions, sales, and engaging content.
- Generate Passive Revenue with Automations: Discover how to set up automated workflows for consistent, hands-free income.
- Effortlessly Design Revenue-Boosting Emails: Learn to create visually appealing emails that drive customer engagement.
- Establish Control Over Your Platform: Take charge of your business growth within a controlled email marketing environment.
This course is your gateway to transforming your ecommerce game, from list building to mastering the art of making passive income through strategic automations. Let's turn those emails into a revenue powerhouse! 💰📧
Module 1: Email Marketing Foundations
Discover why having an email list is crucial and explore various email types you can unleash.
- Three Key Reasons Your Ecommerce Business Needs Email
- Recommended Email Platforms to Use & Which One You Need To Stop Using
- The Anatomy of A Converting Email
- Case Study: Faithfull the Brand
- Case Study: Soulful Scrunchies
- Create Your Winning Email Template
- Case Study: Black Dog
- Case Study: Kodiak Cakes
- Case Study: Camp Brand
- BONUS: tutorial on creating a template in Klaviyo
Module 2: Campaigns & Automations The Money Makers
It's cash-in-the-bank time with email! Unlock essential email types and automations to turn your inbox into a 24/7 money machine. 💸📧
- Three Types of Emails You Need To Send To Your List
Automations & Sequences: 3 Key Sequences You Need To Make Money Passively
The Welcome Sequence: Turns Leads into Buyers
- Case Study: Colour Pop
- Case Study: Made By Mary
- Create Your Welcome Sequence With Our Plug & Play Templates
- Post Purchase: Turn Buyers into Customer Superfans
- Case Study: Little Sous Box
- Case Study: Petal & Pup
- Case Study: Patchwork Pet
- Create Your Post Purchase Sequence With Our Plug & Play Templates
- Cart Abandonment Sequence: Recover Lost Sales
- Case Study: Camp Brand
- Create Your Cart Abandonment Sequence With Our Plug & Play Templates
Module 3: Set Up Your Three Email Automations & Make $$ While You Sleep
With your automation emails mapped out, it's time to bring them to life within your email marketing platform.
Walk through of how to set up your automations & triggers inside Klaviyo
Module 4: Grow Your Email List (Without Ads)
- Grow Your Email List From Your Website- Popups
- Case Study: Fresh Sends
- Case Study: Rhode
- Case Study: Maddle Paddleboards
- Case Study: Stanley
- Bonus: Tutorial- Create a Winning Popup in Klaviyo
- Grow Your Email List From Your Website- Opt-Ins
- Grow Your Email List From Your Website- Shopify Checkout Page
- Grow Your Email List- Contests, Sweepstakes, Instagram and More
Module 5: Email Health -Metrics & Analytics
Wondering if your email strategy hits the mark? In this module, we delve into the vital metrics—from open rates and click-through rates to conversion rates and ROI—that reveal the effectiveness of your email marketing. Essential for those aiming to enhance email performance, cut costs on non-engaging contacts, and safeguard email health.
- Five Key Email Metrics You Need To Know
- Email Health: How to Clean Up Your List
- Create an unengaged list and suppress list
- Tutorial: Clean up your list in Klaviyo
Module 6: Email Strategy -How To Make Money From Email With A Clear Strategy
With all the crucial elements at your fingertips to transform email marketing into a lucrative powerhouse, it's time to craft a personalized plan and strategy. Discover the art of mapping out promotions, repurposing content, and planning ahead for email success.
- How to create a solid email marketing strategy
- so you know what to work on, how to determine the effectiveness of your efforts and how to plan ahead.
- How to create an "email marketing planning" day
- to get all your email sh&t done in one day per quarter
- How to use AI & ChatGPT To write your content for you!
- BONUS: ChatGPT Tutorial- 6 prompts to turn chatGPT into your email assistant so you save TIME
Hey I'm Kerrie - your product business BFF
Boy mom, crazy dog obsessed, coffee lover, hot sauce connoisseur, who loves binging The Office and is a total marketing nerd.
In 2016 I started a subscription box & e-commerce business called The Dapper Dog Box. I had NO clue what I was doing but I had the determination to figure it out and that's what I did.
Before I knew it, my little subscription box business idea I got at the gym transitioned into one of the most popular pet subscription boxes, an engaged social media community and a loyal base of incredible superfan customers. I absolutely love what I do, and wake up every day excited to help you build your dream product-based businesses.
Over the last 5+ years, I've been able to turn a small start in the product space into opportunities bigger than my wildest dreams.
Results You Get When You Start Using Email Marketing Consistently
Nearly 40% of their yearly revenue is coming from email marketing- One of my clients who I manage their email for them.