ABOUT
ecommerce society founded by Kerrie Fitzgerald
I am grossly obsessed with hot sauce. I put it on everything and have like 20 bottles min..
I love traveling. I have lived in London, Australia and London is my #1 fave city.
OK JK... BUT For real I am a crazy dogmom to Black Lab Asha & Goldendoodle Kennedy


hey there, friend!
I’m Kerrie, your new favorite
e-commerce biz bestie.
Enneagram 3,multi-passionate serial entrepreneur, lover of all things hot sauce, cold brew coffee and pickles. Obsessed with the color purple, traveling and finding the coolest coffee shops in every city I visit.
MY MISSION
Helping female e-commerce owners create the physical product brand of their dreams.
You started your business with a dream in mind..... My goal is to help you create a better business with more sales, more profit, more traffic and more impact

My Story
In 2016 I started a subscription box & e-commerce business called The Dapper Dog Box. I had NO clue what I was doing but I had the determination to figure it out and that's what I did
Before I knew it, my little subscription box business idea I got at the gym transitioned into one of the most popular pet subscription boxes, an engaged social media community and a loyal base of incredible superfan customers. I absolutely love what I do, and wake up every day excited to help you build your dream product-based businesses.
And that's how I learned that what I do is actually totally unique and special.
100
6 figure product business podcast- top 100 marketing usa podcast
students served in my courses & programs
100's
$400,000
Sales generated in my product business- The Dapper Dog Box (with zero ad spend)
Business books in the process of being launched- Customer Obsession Book coming Q3 2023
1

Ready to get started?
Learn more about how I can help you become an unstoppable force of nature in the ecommerce space
CHECK OUT MY SERVICES