Cultish Product
{cuult-ish} N.
1.Magnetic to the public
2.Obsessed by customers
3.Visible, Discoverable & Profitable
Cultish Product is a Program for e-commerce brands looking for a Strategic Formula To Create a Cult-Like Brand That Your Customers are OBSESSED with
....so you literally never have to rely on IG or TT for customers again.
A 4-Month Group Coaching Program to help product-based brands reach cult-like status, gain increased visibility without social media, create an impeccable customer unboxing experience ( so you wow the SHIT out of your customers when they receive your product) and make MONEY HONEY (set up systems to get sales on auto pilot)
A Killer Curriculum, Community, Group Coaching Calls, Guest Experts & Mentorship- to take you to the next level of your business
> Apply today for January 2024 start<
I NEED THISHaving Kerrie on my side as a coach has been phenomenal!
She's super hands on and she would give direct feedback on what to change on different things. I loved Working with Kerrie in the Cultish Product program and I know you will too. It was such a fun experience.”
- Yill, Luminosa Vida
The amount of detail that's she's gone into is incredible- 5 Stars!
I love being on social media but i'd rather not be dependent on social media for sales, In Cultish Product Kerrie helped me get customers from other platforms like email marketing, and customer loyalty programs. ”
- Allie, Pseudo Force Studio
The value is incredible...
It's an incredible purchase for just the modules alone and on top of that getting Kerries coaching, calls and 1:1 support - it’s one of the best programs out there for growing your business organically.”
- Liz, High Tail Hikes
Her Mastermind (The Cultish Product) was amazing!
Honestly there is no other program like The Cultish Product out there. The things inside, no one else is teaching. Kerrie talks about a slew of effective strategies that you can implement in your business that will take you off the hamster wheel of social media. ”
- Lindsey, Weathered Wood Home
Kerrie wants to see you succeed!
I wanted to scale my business and I found Kerrie to do that. If you're looking for a program to help you grow your business without social media, I highly highly recommend it. Kerrie will give you everything & more to help you succeed. ”
- Lyndi, Shop Para Ti
Why Cultish Product is For You
Expand your business to the next level without a minute of your time spent on social media. We will leverage NON social media platforms to get your business in front of the eyeballs of your dream customers that gets other people talking about you, obsessing about your products and buying from you. Go from invisible to Magnetic and attract all the dream customers you way while you grow a cult-like brand.
I created this program because I know firsthand the sheer power of being in a community with other like-minded women and how it can take your business to the next level. However, I also know the sheer power of having a leader who can you hold you accountable, see your business blind spots and give you the space, time and cheerleader like support to not just learn, but implement and take action, not just write them down in a journal for them to just collect dust. So I combined them to create this hybrid, unforgettable program.
The force of nature that is women, coming together, sharing their business, brainstorming, problem solving- Mix that with mentorship & accountability and its a recipe for pure fucking magic
-Kerrie Fitzgerald
Who It's For
#1-This program is for the early stage or semi-established e-commerce owner.
You HAVE PROOF OF CONCEPT- MEANING YOU GET SALES BUT YOU WANT TO EXPAND AND GET WAY MORE. You likely are killing it on one sales channel like Etsy or one marketing channel like Instagram or Tiktok but you know you need “something more” to take your brand to the next level. You have confidence in your product and you "just know" if more people discovered your business, you would blow up"
#2- You're ready to get visibility beyond social media
You are ready to get more visibility so you never have to put all your eggs into one basket ( like relying on Instagram Etsy or Tiktok to generate all your sales). Visibility is the secret sauce of growing your brand so sales comes on autopilot without you spending all day on tiktok.
#3- You want more sales, but you want them to come on autopilot
You want more sales but you want it to feel EASY! You are tired of putting so much energy into social media and are ready to generate more sales with less effort and MORE AUTOMATION- aka Sales on auto-pilot!
#4- You want to WOW the F out of your customers with your packaging
You know the importance of packaging and you want to improve yours. You've heard the importance of this whole "customer unboxing" and you want customers to be wildly obsessed when they receive your package in the mail- say peace out to vanilla, boring or worse- AMAZON STYLE Packaging ( brown box with zero personality)
#5- You want mentorship, you want accountability and you don’t want another fluffy F&&&&&ing course.
You want to be able to get feedback, and your questions answered in real time……You want a community of people that are in similar spots as you, and you want access to a leader who can help you take your business to the next level. Fluffy courses are so 2022. You buy them, you never open them, you dont take action and get zero results.
In Cultish Product you'll learn:
This is a 4-month mgroup coaching program with a focus on these 4 core pillars:
-1-
Create Your Cult-like Brand Formula
-2-
Visibility Beyond Social Media
-3-
Creating a Stellar Scroll Stopping Experience For Your Customers
-4-
Set Up An Easy Breezy Sales on Autopilot System
Let's Break Down This Program
1.Create Your Cult-Like Brand Formula
The framework for the cult brand formula. This is where you create that MEGA WATT connection with your audience through your story, secret sauce. Your story HUMANIZES your brand and gets people to buy from you and not the faceless brands on Amazon.
A Few Topics We will Cover Include:
-
The Cult Brand Formula & How To Create To Yours
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The Power of Your Story
- How to curate your story and a strategy for how and where to share it so your audience TRUSTS YOU and creates connection
2.Visibility Beyond Social Media
Get increased visibility & discoverability for your brand:
To create a cult like brand- people have to know about you, they have to be able to discover you in the first place- that comes with strategic marketing and we want to get off the tiktok or IG bandwagon and create visibility that is long lasting and doesn't leave us filming cringe dancing videos all day.
A Few Topics We will Cover To Help You Increase Your Visibility Beyond Social Media Include:
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Affiliate Marketing
- How to start or grow a strategic affiliate program
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PR & Media
- How to get features in gift guides
3.Create A Scroll-Stopping Experience For Your Customers
Create a scroll stopping customer experience that gets your people to buy again and again, and whip out their phone to post about your product on social media. Create a scroll-stopping experience
To create a cult like brand-people have to have an incredible customer experience, rom your packaging to post purchase emails. You also want to leverage your existing happy customers as much as possible as they will become your brand “spokespeople” because they love your brand.
A Few Topics We will Cover To Help Get Your Customers To Be Wildly Obsessed With Your Brand Through Customer Experience Include:
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Packaging, Customer Experience, & The Unboxing Experience
- Nail your packaging to enhance the customer experience, along with creating the perfect inserts
4. Create A "Sales On Autopilot" System
We all want more sales but you want sales that come through in an automated kinda way, where you dont have to do all the legwork- your past customers are gonna be doing that for you. How does more repeat orders, higher average order value per customer and hers of NEW customers coming your way, all without an ounce of your effort. People are 5x more likely to buy again and again once they buy from you and customers are 10x more likely to get referred from friends and family to try your products
We can automate the process of more sales leveraging customer loyalty programs and turning your customers into your very own brand evangelists.
A Few Topics We will Cover To Help You Generate MORE Sales On Auto-Pilot Includes:
-
Create & Set Up A Sales on Autopilot System ( or funnel)
- From your website Popup to your email automations that push sales, this is the easiest way to generate sales from your website ( and you set it up ONE time) and watch the $$ roll in
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Email Automations
- Nail your post-purchase email sequence so you get your customers to join your loyalty or referral programs, create UGC, post your brand on social or buy more.
Bonus Modules For The Win
These modules were part of the CP program this year but as we continue to revamp the program, we removed these as part of the core focus but still give them to you if you want to use them, learn from them and implement! You get an ARRAY of training videos, checklists, templates and more. These are incredibly valuble.
1. How To Get The Best UGC From Your Customers:
Learn how to leverage the best Usr Generated Content from your customers to bring on the visibility to your brand and sales on auto pilot!
2. Start a Customer Loyalty or Referral Program
Start or grow your customer referral or loyalty programs. Loyalty programs are one of the smartest strategies to get customers to buy MORE often from you and get customers to refer their friends and fam your way.
3. Get Featured On Your Fave Podcasts:
Get all the tools, scripts and tips to get featured on podcasts. This is a MAJOR win in the visibility space and we walk you through how to do it like a champ.
Guest Experts
You will learn from TWO guest experts during the CP program. They will all be talking about a specific part of the program, such as PR & Media, Affiliate Marketing, Packaging etc.
{we will be announcing our next guest expert soon} ...
but for now-Meet our guest experts from past Cultish Product groups.
PR & Media:
Allison Carter, PR & Media Magician, Founder of Ultimate Product Party, Ideas Queen, and All Around Badass Human
She's been features in Oprah Magazine, Real Simple, Martha Stewart, Buzzfeed, Better Home & Garden and MORE!!
She knows how you to help you get your business featured in the media, podcast of your dreams, and plenty of other ways to get visibility in your business.
She helped the group dream up your DREAM media features.
Affiliate Marketing:
Kelly Morrison, Founder of CreateYourAffiliateProgram.com
Kelly is an affiliate marketing GURU and helps people how to create a profitable affiliate program that helps them make more income and more impact by leveraging the power of affiliates.
She helped the group dream up the perfect ways to leverage affiliates for your holiday sales!
PR & Media:
Gloria Chou, Founder of Gloria Chou PR
Gloria helps small businesses go from unknown to being SEEN, HEARD, and VALUED without ever paying for ads or agencies. Her winning PR pitching framework has gotten hundreds of businesses featured in NY Times, Popsugar, WSJ, ABC, Forbes, and so much more.
She helped the group dream up the perfect ways to get featured in the BEST holiday focused giftguides.
Meet Your Head Coach & Mentor
Kerrie Fitzgerald
Author, Speaker, Marketing Ninja, Website Snob, and hot sauce connoisseur, who loves binging The Office and is a total marketing nerd.
In 2016, I birthed my brainchild, The Dapper Dog Box, conceived on a sunlit day in 2016 while at the gym. What started as a mere idea swiftly evolved into a multi-six-figure sensation, boasting a legion of devoted customers utterly enamored with my brand. The ripple effect was real—I found myself featured in illustrious publications like Buzzfeed, Forbes, Business Insider, and even made it onto Mariah Carey's Christmas gift list.
Having scaled the business to nearly $500,000 in sales within a mere 2 years, I made the strategic decision to sell the business!
Now, armed with the knowledge that it's entirely possible to cultivate a brand that's not just captivating and special but also visible and beloved—without the need for ads or endless hours on Instagram or TikTok—I'm here to share that wisdom. Let's turn your digital presence into a force to be reckoned with, just as I've done before!
PS... I also wrote a book
I am SO Into spreading the knowledge on how to create. brand your customers are obsessed with, I also wrote a book about it. While this book is totally different than the Cultish Product program, it is one of my proudest achievements in the 7+ years I've been an entrepreneur.
I cannot wait to help you create your cult-like brand inside Cultish Product
What's Included
#1- 4 MONTHS Of Mentorship, Support & Probably Some Tough Love
4 Months of me basically inside your business. I will also be your #1 cheerleader, friend & mentor! I tell it like it is, but promise, I am 100% here to help you improve your business.
#2- Group Calls & Hot Seat Coaching (2X a Month)
To discuss the trainings, get questions answered, get feedback for your business.These are collaborative calls, where everyone in the group can share their feedback too. This gives you time in between calls to implement the work you are learning. The calls take place Every Wednesday at 1030am-12pm PT
#3- Implementation/Open Office Hours
Need help on implementation or just want to talk through something, Office hours will take place 4 times throughout the program, generally between 1-3 PM PST.
#4- Two Guest Expert Speakers Calls
Learn from the best with featured guest experts in the ecommerce industry. There will be at least 2/3 guest expert speaker during the 4 months. You can pick their brain, hear case studies and get insider tips & tricks. In the past we have had Allison Carter talk about PR, Gloria Chou talk about getting into holiday gift guides, and Kelly Morrison talk about leveraging affiliate marketing for holiday sales
#5- Community Hub
Chat with others inside the program, post questions for feedback or review, all answered by Kerrie and her team. This will either be in Facebook or in Circle community. This is a new feature that was requested by our Cultish Cohort.
#6- The Cultish Product Curriculum: Training Modules, case studies, blueprints or lessons for each topic dripped out
Each month you will receive short training lessons, blueprints, case studies or SOP's that will guide you through specific topics. This is not " death by lessons" but materials that will guide you on your implementation.
Month 1: Cult Brand Formula
Training topics:
- How to curate your story to create connection and TRUST and a plan to share it
Month 2: Visibility
Training topics:
- Start or scale an affiliate marketing program
- How to get features in gift guides
Month 3: Create a Scroll Stopping Experience For Your Customers
Training topics:
- Packaging & Inserts
Month 4: Increase Sales on Autopilot
Training topics:
- Post Purchase email automations& creating a funnel from your website
#7- A Full Website Audit
As part of the 3rd /4th pillar of Cultish Product ( create a scroll stopping customer experience & sales on auto pilot) I actually go through your website from a customer lens. I order a product from you and evaluate your website, your checkout, your packaging, your post purchase emails and give you feedback on how to improve this. Since customer experience is SO important, this is one of the most valuable parts of the program.
This is all 100% doable for you! I teach you this exact step-by-step inside Cultish Product
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Imagine getting more sales from your amazing customers without doing any extra marketing.
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Imagine setting up systems so 90% of your "cult like brand" processes are automated each month.
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Imagine getting incredible video & photo content of your products, for free from your customers. No more paying slimey influencers for content.
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Imagine getting featured in websites like Buzzfeed or in all the gift guides that your competitors are featured in- that can you too!
Is This For Me?
Perfect for you if:
-
You are an established e-commerce owner.
You get consistent sales, you likely are killing it on one sales channel like Etsy or one marketing channel like Instagram or Tiktok but you know you need “something more” to take your brand to the next level.
-
You're ready to get visibility beyond social media
You are ready to get more visibility so you never have to put all your eggs into one basket ( like relying on Instagram Etsy or Tiktok to generate all your sales). Visibility is the secret sauce of growing your brand so sales comes on autopilot without you spending all day on tiktok.
-
You want mentorship, you want accountability and you don’t want another course.
-
You know you have a kickass brand but you aren''t exactly sure what steps to take to get to the next level
-
You want more sales, but you want them to come on autopilot
You want more sales but you want it to feel EASY! You are tired of putting so much energy into social media and are ready to generate more sales with less effort and MORE AUTOMATION- aka Sales on auto-pilot!
Not for you if:
- You view your business as a hobby
- You aren't willing to take advice and be coachable
- You can't invest in yourself and your success
- You haven't made 100 sales
- You aren't ready to take the necessary steps to move your business to the next level
- You are making 7 figures or are a total master at visibility ( you are getting sales from a ton of platforms, you already have robust & very effective affiliate programs, loyalty programs, your packaging is a work of art- this program is def not for you
Here's What Cultish Product Graduates Are Saying...
“The value is incredible... incredible purchase for just the modules alone and on top of that getting Kerries coaching, calls and 1:1 support - it’s one of the best programs out there for growing your business organically.”
- Liz, High Tail Hikes
“Thanks Kerrie- 5 Stars. I love being on social media but i'd rather not be dependent on social media for sales, so she helped me get customers from other platforms like email marketing, and customer loyalty programs. The amount of detail that's she's gone into is incredible and she's super organized! ”
- Allie, Pseudo Force Studio
“I loved Working with Kerrie in the Cultish Product program and I know you will too. Having Kerrie on my side as a coach has been phenomenal. She helped me with my mailers for packaging, making it more appealing for customers, she really knows what she's talking about when it comes to email marketing, and giving you feedback on specific things like your email sequences was one of my fave things. She's super hands on and she would give direct feedback on what to change on different things. From this program, I now know to how to pitch to be on podcasts and even got my first guest appearance on someone's podcast. Her sense of detail on things is phenomenal. I loved Working with Kerrie in the Cultish Product program and I know you will too. It was such a fun experience. Her attention to detail is superb! ”
- Yill, Luminosa Vida
“
Kerrie wants to see you succeed! I wanted to scale my business and I found Kerrie to do that. If you're looking for a program to help you grow your business without social media, I highly highly recommend it. Kerrie will give you everything & more to help you succeed. ”
- Lyndi, Shop Para Ti
Here's What Others Are Saying About Working With Me...
Leanne Baum
Kerrie will be your BIGGEST cheerleader. She gave me the tools for success and always made me feel like a priority.
-Pure Earth Pet
Annie Taylor
Kerrie is so trust worthy, kind, generous with her time and I am completely grateful to her.
-Annie Taylor Design Apparel Shop
JOIN THE WAITLIST For The Cultish Product Coaching Program
Our next round will start January 2024- join the waitlist to get first dibbs at your spot.