Cultish Product
{cuult-ish} N.
1.Magnetic to the public
2.Obsessed by customers
3.Visible & Discoverable
Cultish Product is a group coaching program for e-commerce brands looking to SUPERCHARGE the fuck out of your business
A 3-month intimate coaching program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media
Guest experts, Community, 1:1 Mentorship- to take you to the next level of your business
> Next Round Starts in July 2023<
I NEED THISWhy Cultish Product is For You
Expand your business to the next level without a minute of your time spent on social media. We will leverage NON social media platforms to get your business in front of the eyeballs of your dream customers that gets other people talking about you, obsessing about your products and buying from you. Go from invisible to Magnetic and attract all the dream customers you way while you grow a cult-like brand.
I created this program because I know firsthand the sheer power of being in a community with other like-minded women and how it can take your business to the next level. However, I also know the sheer power of having a leader who can you hold you accountable, see your business blind spots and give you the space, time and cheerleader like support to not just learn, but implement and take action, not just write them down in a journal for them to just collect dust. So I combined them to create this hybrid, unforgettable program.
The force of nature that is women, coming together, sharing their business, brainstorming, problem solving- Mix that with mentorship & accountability and its a recipe for pure fucking magic
-Kerrie Fitzgerald

Who It's For
#1-This program is for the established e-commerce owner.
You get consistent sales, you likely are killing it on one sales channel like Etsy or one marketing channel like Instagram or Tiktok but you know you need “something more” to take your brand to the next level.
#2- You're ready to get visibility beyond social media
You are ready to get more visibility so you never have to put all your eggs into one basket ( like relying on Instagram Etsy or Tiktok to generate all your sales). Visibility is the secret sauce of growing your brand so sales comes on autopilot without you spending all day on tiktok.
#3- You want mentorship, you want accountability and you don’t want another course.
You want to be able to get feedback, and your questions answered in real time……You want a community of people that are in similar spots as you, and you want access to a leader who can help you take your business to the next level
#4- You want more sales, but you want them to come on autopilot
You want more sales but you want it to feel EASY! You are tired of putting so much energy into social media and are ready to generate more sales with less effort and MORE AUTOMATION- aka Sales on auto-pilot!
In Cultish Product you'll learn:
This is a 3-month mastermind & group coaching program with a focus on these 3 core pillars:
-1-
Visibility Beyond Social Media
-2-
More Sales on Autopilot
-3-
Creating a Stellar Scroll Stopping Experience For Your Customers
Let's Break Down This Program

1.Visibility Beyond Social Media
Get increased visibility & discoverability for your brand:
To create a cult like brand- people have to know about you, they have to be able to discover you in the first place- that comes with strategic marketing and we want to get off the tiktok or IG bandwagon and create visibility that is long lasting and doesn't leave us filming cringe dancing videos all day.
A Few Topics We will Cover To Help You Increase Your Visibility Beyond Social Media Include:
-
Getting Podcast Features
- Best ways to research & find relevant podcasts, crafting a pitch & more
-
Affiliate Marketing
- How to start or grow a strategic affiliate program
-
PR & Media
- How to get features in gift guides
2.More Sales On Autopilot
We all want more sales but you want sales that come through in an automated kinda way, where you dont have to do all the legwork- your past customers are gonna be doing that for you. How does more repeat orders, higher average order value per customer and hers of NEW customers coming your way, all without an ounce of your effort. People are 5x more likely to buy again and again once they buy from you and customers are 10x more likely to get referred from friends and family to try your products
We can automate the process of more sales leveraging customer loyalty programs and turning your customers into your very own brand evangelists.
A Few Topics We will Cover To Help You Generate MORE Sales On Auto-Pilot Include:
-
Customer Loyalty Or Referral Programs
- Start or grow your customer referral or loyalty programs
-
UGC (User Generated Content)
- Get more UGC from your customers instead of relying on slimey influencers for expensive content


3.Create A Scroll-Stopping Experience For Your Customers
Create a scroll stopping customer experience that gets your people to buy again and again, and whip out their phone to post about your product on social media. Create a scroll-stopping experience
To create a cult like brand-people have to have an incredible customer experience, rom your packaging to post purchase emails. You also want to leverage your existing happy customers as much as possible as they will become your brand “spokespeople” because they love your brand.
A Few Topics We will Cover To Help Get Your Customers To Be Wildly Obsessed With Your Brand Through Customer Experience Include:
-
Packaging & Customer Experience
- Nail your packaging to enhance the customer experience, along with creating the perfect inserts
-
Email Automations
- Nail your post-purchase email sequence so you get your customers to join your loyalty or referral programs, create UGC, post your brand on social or buy more.
{we will be announcing our next guest expert soon} ...
but for now-Meet our guest expert from the last round of CP...
Allison Carter, PR & Media Magician, Founder of Ultimate Product Party, Ideas Queen, and All Around Badass Human
She's been features in Oprah Magazine, Real Simple, Martha Stewart, Buzzfeed, Better Home & Garden and MORE!!
She knows how you to help you get your business featured in the media, podcast of your dreams, and plenty of other ways to get visibility in your business.
She will be hanging out with us on one of our March calls and helping you dream up your media features, you can pick her brain and more.

This is all 100% doable for you! I teach you this exact step-by-step inside Cultish Product
-
Imagine getting more sales from your amazing customers without doing any extra marketing.
-
Imagine setting up systems so 90% of your "cult like brand" processes are automated each month.
-
Imagine getting incredible video & photo content of your products, for free from your customers. No more paying slimey influencers for content.
-
Imagine getting featured in websites like Buzzfeed or in all the gift guides that your competitors are featured in- that can you too!
A Note From Kerrie...
I Created My Own Cult Like Brand {The Dapper Dog Box}
Not too long ago I created my own brand called The Dapper Dog Box. An idea that started at the gym one sunny day in 2016 turned into a multi 6 figure business with thousands of customers that were wildly obsessed with my brand. I got features in Buzzfeed, Forbes, Business Insider and even Mariah Carey's Christmas gift list.
After I scaled the business and made close to $500,000 in sales in 2 years, I sold the business! I knew I created a special system that I could teach people like you. It's VERY possible to grow a brand that is captivating, special, visible and people love- all without spending a penny on ads or spending all day on Instagram or TT.



What's Included
#1- 12 Weeks Of Mentorship, Support & Probably Some Tough Love
12 weeks of me basically inside your business. I will also be your #1 cheerleader, friend & mentor! I tell it like it is, but promise, I am 100% here to help you improve your business.
#2-Three 1:1 HOT SEAT🔥 Calls
You can book your 30 minute 1:1 coaching slot. 1:1 time with me ( what can I say, this is where magic truly happens) These calls occur 3 times, from 11am-3pm PT.
#3- Three Group Calls
To discuss the trainings, get questions answered, get feedback for your business.These are collaborative calls, where everyone in the group can share their feedback too. This gives you time in between calls to implement the work you are learning. The calls take place Every Wednesday at 11am-12pm PT
#4- 5 Weeks of Voxer Open Office Hours
If you haven’t heard me obsess over the magic that is Voxer yet, Voxer is a walkie-talking type of app that allows you to exchange voice and text messages with someone else. AKA instead of sitting through long calls to get your question answered, you can message me certain times of the 12 weeks and get immediate, voice messages from me.
Voxer office hours will take place 5 times throughout the program, generally between 11-3 PM PST.
#5- 1 Guest Expert Speaker
Learn from the best with featured guest experts in the ecommerce industry. There will be at least 1 guest expert speaker during the 3 months. You can pick their brain, hear case studies and get insider tips & tricks.
#6- Training Modules, case studies, blueprints or lessons for each topic dripped out
Each month you will receive short training lessons, blueprints, case studies or SOP's that will guide you through specific topics. This is not " death by lessons" but materials that will guide you on your implementation.
Month 1: Visibility
Training topics:
- Start or scale an affiliate marketing program
- How to get podcast features
- How to get features in gift guides
Month 2: Increase Sales on Autopilot
Training topics:
- Create or Scale a successful customer loyalty or referral program
- UGC (user generated content) how to get this from your customers so you dont have to pay influencers
Month 3: Create a Scroll Stopping Experience For Your Customers
Training topics:
- Packaging & Inserts
- Post Purchase email automations
{VIP Option} Includes Two 1:1 Calls and 1:1 VOXER access M-F for questions)
If 1:1 calls are your jam, you can join the VIP option and get 2 additional 60 minute 1:1 calls plus VOXER access M-F for questions.
Is This For Me?
Perfect for you if:
-
You are an established e-commerce owner.
You get consistent sales, you likely are killing it on one sales channel like Etsy or one marketing channel like Instagram or Tiktok but you know you need “something more” to take your brand to the next level.
-
You're ready to get visibility beyond social media
You are ready to get more visibility so you never have to put all your eggs into one basket ( like relying on Instagram Etsy or Tiktok to generate all your sales). Visibility is the secret sauce of growing your brand so sales comes on autopilot without you spending all day on tiktok.
-
You want mentorship, you want accountability and you don’t want another course.
-
You know you have a kickass brand but you aren''t exactly sure what steps to take to get to the next level
-
You want more sales, but you want them to come on autopilot
You want more sales but you want it to feel EASY! You are tired of putting so much energy into social media and are ready to generate more sales with less effort and MORE AUTOMATION- aka Sales on auto-pilot!
Not for you if:
- You view your business as a hobby
- You aren't willing to take advice and be coachable
- You can't invest in yourself and your success
- You haven't made 100 sales
- You aren't ready to take the necessary steps to move your business to the next level
- You are making 7 figures or are a total master at visibility ( you are getting sales from a ton of platforms, you already have robust & very effective affiliate programs, loyalty programs, your packaging is a work of art- this program is def not for you
Here's What Others Are Saying...


Leanne Baum
Kerrie will be your BIGGEST cheerleader. She gave me the tools for success and always made me feel like a priority.
-Pure Earth Pet


Annie Taylor
Kerrie is so trust worthy, kind, generous with her time and I am completely grateful to her.
-Annie Taylor Design Apparel Shop


Erica- CEO Avalon Sunshine
Since joining the E-Commerce Society, I have learned an incredible amount of specific and actionable tactics to improve my business. I have implemented changes and for the first time ever, I’m proud of what my website home page looks like. Kerrie is so generous with her time and individualized advice I can’t even believe it. Being surrounded by other women in the group who are willing to share, brainstorm and cheer you on is priceless. I look forward to the live trainings and office hours for immediate feedback almost every week.
I can’t say enough good things about being part of this membership group.


Chasity-CEO Noura Blanc
The E-Commerce Society is such an amazing community to be a part of. There are always answers to questions and first hand experience offered when I need it and it’s great to have the support and constant educational resources available in one place that I know I can count on. I love the feedback I can get and the relationships I’ve been able to make as a member. Kerrie genuinely cares about the members and is constantly asking for member input to help us all grow! I have not had one regret in joining and investing in myself and my business!
The Schedule...
{This might change slightly but assume schedule is locked in}
Week 1- Zoom Group Call- Wednesday July 26th 10:30 am PT
Week 2-🔥1:1 HOT SEATS🔥Wednesday August 2 10:30 am-3 PM PT
Week 3- Voxer Open Office Hours🔥-Wednesday August 9th 1 pm-3pm PT
Week 4-No calls- catch up on implementation
Week 5-Voxer Open Office Hours🔥-Wednesday August 23 1 pm-3pm PT
Week 6- Zoom Group Call-Wednesday August 30th 10:30 am PT
Week 7- 🔥1:1 HOT SEATS🔥-Wednesday September 6 10:30 am-3 PM PT
Week 8-Voxer Open Office Hours🔥-Wednesday September 13 1 pm-3pm PT
Week 9-Voxer Open Office Hours🔥-Wednesday September 20 1 pm-3pm PT
Week 10- 🔥1:1 HOT SEATS🔥-Wednesday September 27th 10:30 am-3 PM PT
Week 11-Voxer Open Office Hours🔥-Wednesday October 4th 1 pm-3pm PT
Week 12-Zoom Group Call-Wednesday October 11th 10:30 am PT
*🔥1:1 HOT SEATS🔥 = Sign up for your time slot, 30 minutes on the clock - LET’S GO!!

Commonly Asked Questions
Why do I have to apply?
What's The Schedule?/When are the calls
How is this different than other programs?
How are the calls structured?
How is the program structured?
How long do I have access to the curriculum and materials
Whats the Investment?
JOIN THE WAITLIST For The Cultish Product Coaching Program
Our next round will be in July 2023- join the waitlist to get first dibbs at your spot.