Pivoting Their Ecommerce Brand During A Pandemic With Self Care Gift Box Brand b.minton
Welcome to the 24th episode of The 6 Figure Product Business Podcast.
Today we’re talking with Leah and Eileen, founders of the self care for women brand, b.minton. With zero online retail experience they launched their e-commerce business during a pandemic and were forced to pivot along the way.
Located in Charleston, South Carolina, b.minton was founded to give badass women some essential self-care. Each b.minton box is thoughtfully curated to inspire women to practice REALISTIC self-care through their easy-to-use tip system and ethically sourced, handcrafted goods from small businesses doing good for our communities and planet.
Here are some other key takeaways from this episode:
- How this female owned business had to pivot during covid and change up their entire business model.
- The story of why they decided to start a self-care gift boxes business.
- The biggest challenges of starting a biz during the pandemic and what’s been their favorite thing they have learned along the way.
- Why creating products around the Charleston community is important to them.
- What they did well right out of the gate and what took a bit more to learn.
- Why is self-care so important right to women now in 2021 and what advice would you give to women who say they don’t have time for self-care.
Connect with B.Minton
Web: bminton.com Social: @shopbminton on IG, FB, and Pinterest Take 10% off your b.minton order: Use code KERRIE10 for 10% off
Learn From Me:
This episode was brought to you by my course, The Subscription Box Growth Academy. If you want more sales, more customers, more profit, better marketing strategies that work, then this course is for you. SIGN UP HERE https://kerriefitzgerald.com/growth-academy-accelerator.
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