Creating a Customer-Centric Brand With Angie Lee of My Soul CBD
In episode 167 of the 6 Figure Product Business Podcast, host Kerrie Fitzgerald talks with Angie Lee, founder of My Soul CBD, about the importance of creating a customer-centric brand for product-based businesses. Angie Lee is a successful entrepreneur who has grown her wellness brand to an 8-figure business using strategies such as listening to her customers, treating them like royalty, and leveraging non-paid advertising tactics like affiliate marketing.
The conversation begins with Angie sharing her story of how she transitioned from her previous career to starting her own wellness CBD brand. She talks about the challenges she faced and the mindset shifts she had to make to pursue her dream. Despite initial doubts and fears, Angie eventually took the leap and has since built a successful brand that has helped thousands of customers.
Kerrie and Angie then discuss the importance of being customer-centric in business. Angie shares how she listens to her customers to make decisions and treats them like absolute royalty. By prioritizing customer satisfaction, she has been able to create a loyal following and generate positive word-of-mouth marketing.
The conversation then shifts to the topic of scaling a product-based business. Angie shares how she went from packing orders in her kitchen to selling 100,000 products per month from a warehouse. She talks about the importance of streamlining processes and optimizing efficiencies to achieve this level of growth.
Finally, Angie shares her insights on non-paid advertising strategies such as affiliate marketing. She explains how she has leveraged this tactic to scale her brand and build relationships with influencers who promote her products to their audience.
Overall, this episode offers valuable insights for entrepreneurs looking to build a successful product-based business. By prioritizing customer satisfaction, optimizing processes, and leveraging non-paid advertising tactics, business owners can create a brand that resonates with their target audience and generates sustainable growth.
If you liked today’s episode on The 6 Figure Product Business Podcast, don’t forget to leave us a review & subscribe!
MORE FROM KERRIE
Sign Up for Thursday Ecommerce HOT TIPS Email
Kerrie Fitzgerald is an ecommerce business mentor & strategist who lives to teach people like you grow your e-commerce brand without relying solely on ads or spending all your time on Instagram. With the right visibility & stronger marketing, you can have the product business of your dreams
To learn more about Kerrie, or to inquire about working with our team, head over to www.kerriefitzgerald.com
And to submit a topic or a question for next week’s episode, send us a DM on Instagram! See you on Tuesday
Follow Angie Lee & My Soul CBD
http://www.MySoulCBD.com (use code angielee)
www.instagram.com/AngieLeeshow
