"Course Retirement" SALE- Grab COURSE FOR JUST $99

Calling all e-commerce businesses

What If You Could Scale Your Shopify Store & Have Paying Customers That Were Obsessed With Your Brand.......

all without relying on facebook ads!


Grow your dream Ecommerce shop that brings in new customers, while retaining your existing ones, plus more profit, traffic and scroll stopping reviews from customers, all without the overwhelm, self-doubt, and "what-do-I-do-next?" syndrome.

If You're Anything Like Most Ecommerce Businesses.....

You started your business with a vision of creating amazing products with a strong mission. Little did you know you’d be spending your evenings setting up a Shopify store, figuring out packaging options and pulling your hair out trying to make Instagram effective for your business.


 What if YOU could eliminate all the confusion and what if’s.

What if someone handed you a roadmap with the exact steps you need to finally make consistent sales. 

From fixing your website for conversions, to selling on the gram, to working with influencers, making money while you sleep, creating systems that keep you organized and so much more.


Your direct roadmap to massively increasing your sales, marketing, visibility and systems for your e-commerce business.

What If Your Day Consisted Of...

  • Constant Stripe & Paypal payment notifications
  • Seeing your gorgeous products blowing up all over instagram
  • Seeing images and videos of your happy customers using your products
  • Having confidence in yourself and your business
  • Spending your time doing the right things that move the needle in your business instead of feeling confused and not knowing what to do. 


If you want the STEP-BY-STEP ROADMAP to massively increasing your sales, marketing, visibility and systems for your e-commerce business, KEEP READING.....


The E-Commerce Sales Academy

The step-by-step blueprint and roadmap to growing your online store.

Consider this your E-COMMERCE business MBA, without the $200,000 price tag

By The Time You Finish This Course You Will Know How To:

  • Get your product & brand in front of your dream customers eyeballs without spending a dime on ads.
  • Market your products so they easily sell by mastering things like email marketing, SEO, working with influencers and other key marketing channels you need to know in 2022.
  • Have a website that converts into sales, with clear messaging and incredible product pages.
  • Generate sales from multiple platforms ( NOT JUST INSTAGRAM)
  • Create scroll-stopping products through photos, packaging and branding
  • ​Build an engaged community of customer superfans and loyal followers so your customers SELL FOR YOU.
  • Create effective sales channels to increase revenue, profits and make passive income
  • Have more confidence in yourself and your business because you know how how to spend your time on the right things that actually work



 Inside You'll Get

Pillar 1: All About Nailing Your Foundations

If your business is new or NOT GROWING, this is actually the stuff you likely skipped over and you really need to master it before your business will grow.


Nail Your Brand & Business Foundations

Before you can focus on growth, you need to nail down your the foundational areas in your business. You wouldn't build your house without a rock solid foundation and you shouldn't skip this for your business either. In this module, you'll learn how to:

  • Know your ideal customer to make selling to them a breeze
  • Nail Your Messaging to attract your dream customers
  • Learn the key ways to create a "brand" not a business
  • Price your products for profit


Make Your Product & Brand Stand Out Visually

A brand stands out because of its voice and how it makes someone feel. Here, you'll create a memorable experience so that your die-hard fans will recognize you anywhere. More specifically, you'll learn how to:

  • Perfect your product photos so your brand stands out amongst competitors and on social media
  • Improve your packaging options, even if you're on a budget
  • Learn the ins and outs of planning a product photoshoot

Pillar 2: All About Perfecting Your Sales Channels

If you want your own website to SELL SELL SELL< this is for you. This module will teach you how to convert your crumby website into a mega sales machine.


Turn Your Website Into A Sales Machine

Learn the tricks to create a website that will get you consistent sales. Your website is THE bread and butter of your business and without a stellar site, your sales will not be coming in. In this module, you'll learn how to:  

  • Website conversion tips and tricks. Learn all the hacks to get your customers to spend more on each visit
  • Create stellar product pages & write descriptions that showcase how your product works and why people should buy it
  • Build & structure your website for increased conversion rate
  • 3 e-commerce website audit examples so you can learn from other people's websites


Email Marketing For Loyalty & Sales

Email marketing is a goldmine opportunity you're likely not leveraging. Learn what to say, when to send it so you can make money while you're sleeping! In this module, you'll learn how to:

  • Nail the basics of email marketing
  • Create seasonal and monthly email campaigns.
  • Make passive income using email workflows
  • Grow your email list


Sell Your Products on Social Media 

In this module, you'll learn the ways to leverage your social media accounts and turn them into mini sales machines. Social media is a place where we can BOTH attract our dream customers and sell to them, all at the same time #multitasking

  • Sell on Instagram
  • Sell on Facebook 
  • Sell on Pinterest  

Pillar 3: All About Nailing Your Marketing & Visibility

You can have the greatest product on earth but if people don't know how to find you, they wont find you. marketing is the SCRET SAUCE to growing your business and I am teaching you allllll the things I know.


Attract Your Audience With SEO & Content 

SEO is the secret weapon behind organic traffic and  we will break it down for you in an easy way. You will also learn the right way to creating the right content so you show up on page 1 of google effortlessly. In this module you will learn: 

  • Find the right keywords that your audience is actually searching for
  • Turn your website into a traffic driver
  • Leveraging blog content for massive SEO results
  • Create content that helps, supports and nurtures your dream customers
  • Create your content marketing plan 


Expand Your Visibility


In this module, you'll learn the steps and trade secrets you need to get in front of new audiences, be seen as an authority, and establish your expertise. More specifically, you'll learn:

  • Brand collabs & giveaways
  • Start an affiliate program
  • Affiliate marketing 101
  • Work with influencers
  • PR strategies

Pillar 4: All About Customer Loyalty & Building Community

Want customers to shout your name from the rooftops (or their social media accounts) this one is for you. Its 6777777% cheaper to retain your existing customers than get new ones, so let's get cracking shall we.


Loyalty & Retention Through Community & Superfans

  • Create your Superfans
  • Create an epic customer experience
  • Customer service
  • Responding to all comments, reviews, questions
  • Involve your customers to be part of your brand 
  • Get reviews

Are You Ready To Create A Wildly In Demand Business?

One that gets more sales, better marketing and stronger systems in your e-commerce business......

Consider this your E-Commerce business MBA.....



Enroll in the program and get instant access to all the information you need to grow and scale your business.


Watch the lessons at your own pace, connect with fellow product-based businesses, and celebrate your wins.


Watch your business grow as you leverage the power of visibility, community, and tribe of customer superfans for your shop

Are You In Or Are You In?

This is your chance to get a start to finish strategy for a 6 figure e-commerce shop

Hey I'm Kerrie- your product business BFF

Boy mom, crazy dog obsessed, coffee lover, hot sauce connoisseur, who loves binging The Office and is a total marketing nerd.

In 2016 I started a subscription box & e-commerce business called The Dapper Dog Box. I had NO clue what I was doing but I had the determination to figure it out and that's what I did.

Before I knew it, my little subscription box business idea I got at the gym transitioned into one of the most popular pet subscription boxes, an engaged social media community and a loyal base of incredible superfan customers. I absolutely love what I do, and wake up every day excited to help you build your dream product-based businesses.

Over the last 5+ years, I've been able to turn a small start in the product space into opportunities bigger than my wildest dreams. 

It Didn't Start Out That Way For Me...

Look, before my business ever had a big following, consistent sales or features in Buzzfeed I was in your shoes: a solopreneur, struggling to juggle everything, and wearing ALL the hats.

My product business journey began with a subscription box business where I sold boxes of toys, treats & accessories for pampered dogs... and packaged out of my living room in California. Trust me, it was FAR from fancy. I know from experience that when you're doing so much on your own, it's common to feel overwhelmed. And when you post about your new product only to hear crickets in return, it's tempting to throw in the towel. In other words, I GET IT.  

So in this program, I'm pulling back the curtain and revealing exactly how I managed to turn my idea at the gym into a multi six-figure business. Step by step, I'm going to show you exactly what to do.


What Others Are Saying About ECOMMERCE SALES ACADEMY

"Since taking this course there's been an increase in sales of 100% growth. I quit one of my outside positions to focus my energy on Pretty Set Go. I'm so excited, you've changed my box business and I haven't even implemented all you've taught me. "

Pretty Set Go Box {subscription box}

"I made more money this month so far than what I make at my full time job and it's only the 16th of the month. There's no way I could grow this fast without your course. "

Pseudo Force Studio {Shopify store}

"I feel more organized. I now have a place to go to for answers to questions and to find inspiration. I like having everything in one program. It's a great source for an introduction to the many things you'll need to learn about running a business."

Faded Plains - {Shopify store}

This Program Is For You If:

  • You're currently making LESS THAN $10,000 a month in revenue for your online store
  • You have an EXISTING E-Commerce/product business
  • You want to grow your business but you are feeling stuck, lost, confused and want a roadmap for success
  • You have an amazing product but feel like you are blending in against all your competitors and want to stand out
  • You have so many questions but haven't had a clue where to find the right answers 

This Program Is NOT For You If:

  • I don't like to put in the work but I still expect big results
  • I still have no clue what my product is
  • I already hit 6 figures in sales (in 2 years or less)



Once we "retire" the course all the modules will be put into a google drive folder and you can download everything!



One time payment


Frequently Asked Questions

When you sign up it will give you instant access! We will be retiring the course and soon it will be put into a google drive so you can download all the materials. 


sometimes you have to close things to make room for new things. 

This Program Is NOT For You If:

  • I don't like to put in the work but I still expect big results
  • I still have no clue what my product is
  • I already hit 6 figures in sales (in 2 years or less)


 at this price point there is ZERO refunds. 

"My favorite thing about the program was YOU!!! I loved you Kerrie bc you were so down to earth and helpful. Your videos are so thorough and detailed. You literally hold our eyes (hands) and show us your way. Also with the Q/A I love how you allowed us to submit questions to be answered and took the time to answer our questions as thorough as possible."

Kahluhas Kompany {Shopify store}

"I love how detailed it is and that It’s self paced. We can look at the videos at our own time. Also we have Kerrie’s support all the time for any question helping us like a business bestie. I have been able to launch new products with a great acceptance, identify my niche based on my product, change my IG account description, and better product photos and descriptions. "

Zip Paw {Shopify store}

"I like that this course covered a wide breadth of basics that are important for small businesses-- many that I did not address in setting up my business, EVEN THOUGH I've had it for 5+ years"

Brindle Market {Shopify store}


Once we "retire" the course all the modules will be put into a google drive folder and you can download everything!



One time payment


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.